Hi, I’m Alex.
After more than twenty years in the accountancy profession, including time at mid-tier and Big Four firms, I founded Alera with a simple goal: to give businesses in South Wales access to high-quality, straightforward advice from people who genuinely care about their success.
Our Approach
Every client relationship starts the same way — with a proper conversation. Before we talk numbers, we take the time to understand your business, your goals, and what's keeping you up at night. That's how we make sure the advice we give actually fits.
Clear Communication
No jargon, no unnecessary complexity. We explain things in plain English and make sure you always know where you stand, whether that's a quick call, a monthly catch-up, or a detailed review.
Proactive, Not Reactive
We don't just file your returns and disappear. We stay close to your business throughout the year, flagging opportunities and potential issues before they become problems.
Built Around You
No two businesses are the same. That's why we tailor everything we do, from the services we provide to how and when we communicate, around what works best for you.